Search Engine Optimization FAQs – Minneapolis St. Paul MN

As the most trusted SEO company in Minnesota, we work with businesses in a wide range of industries with kick-ass results. For over 15 years, we have designed and optimized web sites of all types and have encountered many unique situations. At the same time, we often hear many of the same questions from our clients. Our dedication to providing answers about the complex SEO process means that we always answer your questions in language you understand, without a lot of jargon and technical terms. Because of the complicated and fast-changing nature of search ranking algorithms, the amount of information available on the internet can be overwhelming. To make the matter more confusing, some of the information on the internet is inaccurate or misleading. We will be happy to become your source for search engine optimization and web design related information and help you make the right decision that boosts your revenue. Here are some of the questions we hear most often, and answers you can use:

• How long does it take to see SEO results in rankings and traffic?

  All of our clients typically see a significant increase in rankings and traffic within 2-4 months. However, that does not necessarily mean you will see results as quickly. Every website is unique, and the competition varies. When search engines evaluate a website, the history of the web site, the content, the optimization, the website structure, and many other factors are taken into account. How quickly you will see an increase in rankings and traffic also depends on your competition. In very competitive industries, such as real estate, it can take much longer. Talk with one of the consultants at Kick Ass SEO and receive an accurate estimate on how long it will take your specific business to see the results.

• Do you offer any guarantee in either increased rankings or traffic?

  Reputable SEO companies NEVER offer guarantees of any sort. Because search engines are NOT owned by SEO companies, promises of top rankings have no credibility. Only unethical companies lure new clients with these false guarantees. You can be sure that paying money for such empty promises will hurt your bottom line more than it will help. Many so-called SEO companies that offer such guarantees employ outdated spam techniques to gain a quick increase in rankings. You may see your rankings increase quickly, but such a temporary boost will disappear just as quickly, followed by penalties imposed on your website by search engines. Google, Yahoo and Bing are capable of detecting deceptive tactics and the penalties range from decreased rankings to de-listing.

• How do I find out the target keywords in our industry?

  Do you know what keywords your potential customers use when they search for your products or services at Google, Yahoo and Bing? Do you know what keyword phrases have a better chance of generating quality leads? Finding out the right target keywords is essential to an effective SEO campaign. Here are a few proven ways of getting this critical job done right.

  • Brainstorming – Because you know your industry better than anyone, you and your business associates need to think thoroughly about what keywords may be used by your customers.
  • Google Keyword Tool – This free service is the only keyword research tool you need. It makes suggestions based on the real Google search information collected over time. Because Google is the most popular search engine, the keyword information provided is the most authentic. There are several paid keyword research and suggestion tools, but their keyword suggestions are based mainly on rough estimates.
  • Competitors’ Websites – Study your competitors’ websites and find out what keywords they are optimizing for. You can be sure they’re studying your website.
  • Google AdWords – If you run an AdWords campaign, you can gain valuable insight on what keywords are searched most often and which keywords have higher value in terms of converting visitors to customers.

• Can you optimize a 5-year-old website?

  Yes, we can. However, the question each business owner should ask is not whether a 5-year-old website can achieve top rankings, but whether it can sell effectively. If your website’s layout looks unprofessional and lacks useful information, search engine optimization is not the right fix for a website that doesn’t connect with visitors. At our Minnesota search engine optimization company, we advise our clients on designing and redesigning their websites to make them effective sales and marketing tools. If you have been ignoring your website for 5 years, chances are you need to completely redesign your web site to make the search engine optimization investment worthwhile. We can help with all aspects of internet marketing.

• Can you optimize a Flash-based website?

  If your website is built completely with Flash, it CANNOT be optimized. One simple way to tell if your website is completely built on Flash is to go to different pages and see if the URL of each page changes. If the URL of each page stays the same as you browse through the site, more than likely it is built with Flash. Search engines DO NOT understand Flash. In addition, some computer and mobile device manufacturers, like Apple, do not support Flash. If your website is Flash-based or has animations built with Flash, your website can’t be made mobile friendly. Google doesn’t give such websites high rankings.

Get Your SEO Questions Answered – Minneapolis St. Paul, MN

As the leaders in search engine optimization and internet marketing, the experts at Kick Ass SEO know that getting correct, jargon-free answers to your questions is a crucial part of your decision-making process. We believe that the more our clients know about what it takes to get top search rankings and how to turn search engine marketing into revenue, the better they’ll understand why top-quality SEO services are the choice that provides true value. Contact us for a free evaluation of your current website and to get the answers you need to make the best possible decisions for your business.