6 Facts Minnesota Business Owners Should Know about Organic SEO Consulting

Search Engine Optimization is a highly specialized field. You know that you need this cost-effective marketing to make your company’s web site achieve the high rankings in organic search results that bring new and continuing revenues. You’ve been bombarded by propositions from marketing companies you’ve never heard of. You may have been receiving guarantee offers that look too good to be true. How do you make a smart decision on which local SEO firm to hire to run your internet marketing campaign in the Twin Cities?

We have talked with many business owners in Minnesota and across the country who were misled by companies that were big on making promises, but short on delivery. As the leading organic SEO service company in Minneapolis St. Paul, we want you to know the facts about what it takes to make your website generate more leads and sales. Only with those facts in mind can you make an informed decision on choosing the right consulting firm:

• SEO Is NOT Web Design

  A web design company does NOT have the knowledge or experience for effective SEO. Hiring a web designer to handle your SEO is no different from having a dentist do a kidney transplant. Unfortunately, over 98% of so-called “SEO consulting services” are provided and marketed by web design companies. Paying for these low-quality services is not only a waste of time and money, but can also cause unintended negative results when these companies employ unethical techniques and try to trick search engines. As the leader in SEO consulting service in Minnesota, organic search engine optimization is our primary business and specialty. Everything we do is centered on this essential service.

• SEO Is NOT Cheap

  Many business owners think they can get No. 1 Google rankings for $200. The cost of truly effective services should be comparable to the cost of other marketing strategies such as print ads, broadcast commercials, and Yellow Pages listings. However, the return on investment of search marketing is much higher than those of traditional advertisements. For over 15 years, Kick Ass SEO has been providing outstanding return on investment for clients in a wide range of industries.

• SEO Is Very Affordable

  If you are one of the many business owners who pay from $3,000 to $10,000 every month for obsolete, ineffective ads in the Yellow Pages, newspapers or magazines, you can afford top-quality search engine optimization service. You don’t have to increase your marketing budget by an extra penny. All you need to do is to reduce your spending on less effective media and invest it in organic SEO which provides unmatched, long-lasting benefits.

• SEO Is NOT a Get-Rich-Quick Scheme

  Search engine optimization takes research, planning, execution, and patience. The success of your campaigns depends on many factors, one of which is the competition. While it is understandable that everyone wants a quick return, for highly competitive industries it can take up to 6 months or longer to see any dramatic increase in web traffic, leads and sales. However, search engine optimization is a solid strategy for the long run and you should not proceed with it for only short-term goals. Pay-Per-Click services like Google AdWords can be an alternative for a quick increase in leads and sales. At Kick Ass SEO, we help many clients manage pay-per-click marketing to complement organic SEO campaigns.

• SEO Is NOT a One-Time Effort

  Think of it this way: your website is trying to build a long-term relationship with search engines. As with any relationship, it takes effort to build it and it takes even more effort to maintain it. Many business owners think they can do a one-time web optimization and then forget about it. The inevitable outcome of this approach is that search engines will forget about your website. An ongoing marketing strategy by a top SEO consulting company in the Minneapolis and St. Paul metro is your best assurance of sustained high rankings.

• High Ranking Is NOT the Only Goal

  There is no doubt that top rankings help attract traffic, but unless you’re in the business of selling traffic instead of products and services, higher traffic doesn’t always translate into more leads and sales. Every business owner needs to focus on converting more visitors to customers, and every SEO campaign should aim at generating leads and sales. As the most trusted Twin Cities search engine marketing consulting firm, we have proven experts in web content and design that can help convert your website visitors into active leads, customers, and clients.

Top Minnesota SEO Consulting Service for Great Results

As a Minneapolis locally owned and operated search engine optimization company, we bring a comprehensive approach to every website that we optimize. Effective SEO means more than just plugging in target keywords and phrases. To produce a website that not only attains high rankings on Google, Bing and Yahoo, but also keeps visitors on your site and converts them into active leads, clients and customers, requires a balanced, holistic approach. Talk with an expert at Kick Ass SEO today for a free, in-depth analysis of your current website. We’d love to discuss ways we can transform it into an Internet marketing powerhouse.